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Albing, Everton Collaborate To Examine Millennials, Boomers

Cross-generational housewares purchasing influences will get a close examination in a new collaboration between Millennials specialist Albing International Marketing and Baby Boomer expert Marsha Everton, LLC.

Albing International Marketing founder Robin Albing and former housewares industry chief executive Everton call the collaboration The AIMsights Group, which offers marketing research, analysis and strategy geared to understanding Millennials and Boomers— the nation’s two largest demographic groups— and how they are influencing each other’s purchasing decisions.

Albing is a leading housewares industry expert on Millennials and how they live. Some 86 million Millennials, now 18 to 33 years old, are driving the greatest spending growth, according to Albing. Albing has authored several reports including “Millennials at Home” and “Millennials at Home – In The Kitchen.” Albing has also partnered with HOMEWORLD BUSINESS® as the research provider for HomeWorld’s “In Focus” series of online focus group reports.

Everton, prior to establishing her consulting practice, worked for more than 20 years for The Pfaltzgraff Co., rising to the position of president and CEO. Everton also has served as president of the National Tabletop and Giftware Association, as well as on the board of the International Housewares Association.

Everton’s consulting work has concentrated on the 80 million Boomers that control 70% of the country’s disposable income.

Everton, based here, manages the day-to-day operation of The AIMsights Group, while Albing will serve in an advisory and research development capacity from her base in Flemington, NJ. The AIMsights co-principals previously worked together at Corning Designs.

For more, see the January 20 edition of HomeWorld Business.