Reflecting growth in the demand and availability of American-made home and lifestyle resources, a record 314 products will be showcased in the “Made in USA” product display at NY Now, the Market for Home + Lifestyle August 16-20, 2014 at New York City’s Jacob K. Javits Convention Center, the company said.
“We experienced a surge of product applications for the ‘Made in the USA’ exhibit this summer – nearly double last summer’s total,” Christian Falkenberg, NY Now director and svp said. “American-made is a cornerstone of the craft community, and there is remarkable growth in this category, as mainstream manufacturers have begun to understand, and embrace, the advantages of domestic production.”
The exhibit features a cross-category assortment of handmade and factory-produced products. Products accepted for the display represent all four NY Now collections, and nearly 20% of NY Now’s 2,800+ exhibitors have identified themselves as suppliers of American-made products. Special “Made in USA” logos will appear on both signs and in relevant company listings in the NY Now market directory, the company said.
As an extension of this, NY Now partnered with Craft (Craft Retailers’ Association For Tomorrow) in 2013 to develop specific criteria to identify and credential handmade American products, making it easier for retailers to identify, source and sell crafts made in America, the company said. Companies that meet this more rigorous credentialing will have “Handmade in USA” logos visible in their booths during the Market.