AmericasMart has named Douglas Broward as executive vice president of marketing in an effort to continue his advance in AmericasMart business and brand growth, according to Jeffrey L. Portman, senior vice chairman and president of AmericasMart parent AMC, Inc.
Broward’s appointment was made by action of the AMC, Inc. board at its quarterly meeting, the company announced.
Broward joined AmericasMart in February 2012 in the newly created position of svp/branding. His 2012 appointment followed an association with AmericasMart in his capacity as creative director for Grizzard Communications Group during the agency’s AMC engagement. During his tenure, he built an omnichannel team responsible for conceptualizing and implementing marketing programming supporting AmericasMart’s 14 annual markets and shows, the company said.
“When Douglas joined us, he was charged with creating and sustaining AmericasMart brand continuity across all shows, markets and business lines through all marketing communications channels and in on-site branding” says Portman. “His huge contributions have far exceeded that charge with a long list of successfully executed marketing and branding innovations positioning us for continued growth in the rapidly evolving industries we serve.”
Broward also has almost 20 years of agency experience as chief creative officer of Grizzard Communications Group as well as his own agency. His work has garnered numerous industry accolades including the Addy, AMY and Echo awards.