Target Corp. has announced the appointment of Kristi Argyilan as senior vp/media and guest engagement. The company said she joins the organization effective June 2 and will supervise and integrate the company’s paid, earned, owned and shared media initiatives.
Argyilan previously served with IPG Mediabrands, where she was president, Magna Global, North America.
“Kristi is known nationally as a transformational, digitally savvy marketer. As Target continues to accelerate our efforts to innovate and evolve, her expertise in leveraging today’s dynamic media mix will help us connect with Target’s guests in new and different ways,” said Jeff Jones, Target executive vp, chief marketing officer.