As the Summer Las Vegas Market progresses, the evidence of how mass-market furnishings buyers are bringing more style to product becomes more evident, as in the case of Atlantic, Inc. which provided a first look at how it will position its Hello Kitty license. The initiative is part of a larger strategy the vendor has launched to distinguish its product line with color and styling, which includes the roll out of its proprietary Dar brand.
The company stated that its approach to Hello Kitty is primarily focused on young adults, essentially the Millennial market, so product styling will be colorful and juvenile compatible, but with a greater sophistication of design to make it suitable for a wider age range. In its Las Vegas World Market Center showroom, the company offered a range of prototypical tray tables to provide show participants an idea of how it plans to style it’s Hello Kitty accent furniture line, which will include products such as stools and balloon chairs.
At the same time, the company expanded the recently established Dar line with Round Metal Folding Side Tray Tables as well as Metal Geothermic stools and side tables, and Metal Spiral stools, chairs and tables.
The show, at the Las Vegas World Market Center, concludes tomorrow.