IZ-ON Media, a Technicolor company and developer of in-store marketing solutions, today announced that it has renewed its in-store advertising contract with BJ’s Wholesale Club. IZ-ON Media has provided the retailer with content programming and delivery, network operations and advertising sales for the BJ’s HDTV Network for the past three years, according to an announcement from the companies.
The retailer also contracted IZ-ON Media to represent the BJ’s In-Club Radio Network, the companies related.
Positioned at the entrance of each location, the BJ’s HDTV Network provides brand advertisers an opportunity to deliver messages at the beginning of the shopping experience in the vicinity of featured products. The sight, sound and motion marketing vehicle combines high-resolution audio messaging broadcast throughout the club to enable brand engagement with BJ’s members throughout their visit.