Belk, Inc. announced a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern U.S. As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, and customers will have the opportunity to participate by donating to the fund on belk.com. In addition, Belk will work with the local American Red Cross chapters to provide store discounts to those impacted by the storm, the retailer noted.
“Our thoughts and prayers go out to all of those who have suffered through these devastating storms. Our primary concern is to take care of our family of associates, customers and neighbors,” said Tim Belk, chairman and CEO of Belk, Inc. “The American Red Cross is at the forefront of disaster relief efforts, providing much needed resources and support to those whose lives have been impacted by these storms.”
Belk, Inc. will fund immediate needs of its associates impacted by the storms through its Charlotte Good Neighbor Fund, which the company established in 1962 to serve the critical needs of Belk associates.