Big Lots, Inc. has announced the appointment of Andrew Stein as svp, chief customer officer. In his new role, Stein will oversee all areas of consumer engagement and customer messaging, including marketing, advertising, brand development, and merchandise presentation.
His responsibilities will include furthering the company’s brand recognition including: enhancing Big Lots’ Internet presence and further development of biglots.com, expanding the use of digital marketing and social media, and integrating the recently enhanced Buzz Club Rewards loyalty program. Stein will report directly to Campisi.
“As we develop our communication strategy focused on Jennifer, our customer, we know our marketing approach needs to evolve from one of traditional advertising means, such as print and television, to the digital age including social media, omnichannel, blogging and viral messaging. We believe these channels, which will be new to Big Lots, will allow us to efficiently, and effectively, reinvigorate the Big Lots brand with our core customer and reintroduce us to a consumer segment that hasn’t been fully engaged recently,” said David Campisi, CEO and president. “Andy has been an innovator in digital marketing strategies and multi-channel communications. He brings a wealth of experience integrating e-commerce and omnichannel solutions into brick and mortar retail operations. His analytical approach to creative strategic thinking will add tremendous value to our efforts. We’re delighted to welcome him as a member of our executive leadership team.”
Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. His responsibilities included building an integrated retail strategy. He also made significant contributions to Kmart’s multicultural marketing initiative. Prior to Kmart, Stein held senior positions with IBM Global Business Consulting Services, Montgomery Wards & Co., Foot Locker Corporation, and Razorfish.