Today, HSN, Inc. announced the promotion of Bill Brand to president of HSN, effective immediately. He will retain his role as HSNi chief marketing officer and will continue to report directly to HSNi CEO Mindy Grossman.
As president, Brand will look to forge new growth strategies for HSN as well as continue to position HSNi as a leader in the retail industry, the company stated. He will assume responsibility for merchandising, programming, planning and HSN2 in addition to his existing responsibilities.
Brand joined HSN in 2006 as senior vp/programming, HSN noted. Since that time, he has assumed responsibility for marketing and new business development followed by TV operations, creative and digital. In 2013, HSN promoted him to chief marketing and business development officer of HSNi, the company related.
Before joining HSN, Brand spent more than a decade in senior executive positions in programming with Lifetime and VH1, HSN pointed out.
“Eight years ago, Bill was the first person I hired to join the HSN team and has been one of my key partners in transforming HSN into the full network of experiences that it is today,” Grossman said in announcing the promotion. “As we continue to innovate, collaborate and leverage the power of technology to create a compelling experience for consumers, Bill’s leadership, talent and unbridled passion will help ensure HSN remains the leading experiential retailer.”