A two-day conference featuring executives from Google, Inc., Target and NPD along with experts in digital commerce is slated for CHESS (Chief Housewares Executive SuperSession), which will take place October 8-9 at the InterContinental Chicago O’Hare in Rosemont, IL. CHESS will cover a range of topics revolving around the new business skills needed for housewares industry leaders to adapt to the era of the changing consumer.
Designed for chief officers of all IHA member companies and their top decision makers, CHESS will feature sessions on digital commerce, viral marketing, retail trends, re-shoring, the Affordable Care Act and more.
CHESS will open with a keynote session called “Housewares Hot-Seat: Tough Questions for the Industry’s Top Decision-Makers.” The panel will be moderated by Peter Giannetti, editor-in-chief of HOMEWORLD BUSINESS®, and will include Greg Cairo, president, Groupe SEB USA; Evan Dash, CEO, StoreBound; and James Glenn, president/CEO, Household Essentials, LLC. The session will cover how housewares industry decision makers are implementing strategies to optimize and control business in the vast digital marketplace without undermining a brick-and-mortar retail foundation.
Following the keynote panel, Ryan Beach, vice president/divisional merchandise manager for Housewares, Home Improvement and Automotive at Target, will discuss his insights during a session titled “A Multi-Channel Retailer’s Perspective.”
The keynote for day two will feature Brian Zeug, industry director at Google, Inc., who will lead a session called “Rethinking the Shopper’s Path to Purchase.” Marshal Cohen, chief industry analyst at The NPD Group, will close CHESS with a session titled “3D Retailing: Retail Opportunities for Today & Tomorrow.”
Additional sessions include a mix of general and breakout sessions, including Q&A time with speakers after each session.
Other speakers and topics include:
- “The Future of Making” by David Pescovitz, journalist/blogger/futurist.
- “Digital Overview” by Dale Nitschke, managing partner, Ovative/Group.
- “Crafting Contagious Ideas” by Jonah Berger, viral marketing expert and author of the best-seller “Contagious: Why Things Catch On.”
- “Everyone Should Sell Their Business at Least Once,” a panel moderated by Linda Graebner, executive chairman, Chef’n Corporation, and including Keith Berk, Horwood Marcus & Berk Chartered; Mark Dufilho, Houlihan Lokey; Keith Jaffee, O2 Cool; Bruce Lubin, The Private Bank; and Scot Swenberg, CID Capital.
- Two breakout sessions: “Off-Shoring, Near-Shoring, Re-Shoring: Making the Right Choices” by Michael Hetzel, president, Northern Galaxy Corporation; and “Affordable Care Act: Pay…Play…Delay” by Michael Nader, partner, Faegre Baker Daniels LLP.