Cookies for Kids’ Cancer, a nonprofit organization committed to finding a cure for pediatric cancer, raised $900,000 at its first ever Chefs for Kids’ Cancer benefit gala held at The Altman Building in New York City last night. For this event, housewares brands OXO, Bormioli Rocco and Breville joined forces with more than forty of New York City’s top chefs, celebrities Paul Rudd, Karlie Kloss and the Barenaked Ladies, and additional sponsors to help fund research for childhood cancer. As a result, more than $900,000 in proceeds was raised to directly benefit Cookies for Kids’ Cancer.
OXO has been involved with Cookies for Kids’ Cancer since the beginning, when Co-Founders Gretchen and Larry Witt, two OXO employees, were inspired to give back by their son Liam’s battle with pediatric cancer. Over the past eight years OXO has helped raise over $1 million through its “OXO Good Cookies” campaign. During the Chefs for Kids’ Cancer gala, OXO utilized social media to raise awareness for the cause; for each use of the hashtag #Chefs4Kids, OXO pledged $1 to the foundation, up to $5,000. OXO also provided each of the 28 savory chefs and 15 pastry chefs with tools to aid in the preparation of a multi-course meal. In addition, each guest left the gala with an OXO “Good Cookie” Spatula.
“At OXO, we operate like family. We support one another. Liam Witt was a fixture in our office, and his passing impacted each of us personally and profoundly,” said Alex Lee, president of OXO. “We have always been a proud partner of Cookies for Kids’ Cancer, and our hope is that our participation with Chefs for Kids’ Cancer will help raise even greater awareness.”
This marks Bormioli Rocco’s second year as an official corporate sponsor of Cookies for Kids’ Cancer and this year the company is doubling their pledge to $50,000. During the month of February, the company matched all funds raised by the non-profit up to $25,000, which included donations from the Chefs for Kids’ Cancer Gala. Bormioli Rocco said it was honored to have supported the event as a glassware sponsor. Guests received a Bormioli Rocco Fido Jar embossed with the Chefs for Kids’ Cancer logo that was filled with cookies from Momofuku Milk Bar.
“Our organization gives because we believe all of us have a decision to make when you see unfair situations, like the underfunding of pediatric cancer research,” said Patrick Accorsi, vp/sales and marketing at Bormioli Rocco. “You either look on in empathy or you get off the sidelines and take action. We choose to join the fight and by doing so hope to inspire others to become involved and raise awareness.”
Breville is also a proud supporter of Cookies for Kids’ Cancer and over the past two and half years has helped raise funds for the organization through the donation of stand mixers to the top bake sale hosts, affectionately known as “Breville’s Best;” further aligning for the Chefs’ for Kids Cancer evening — with a Breville ‘toast’ to Liam!
Additional sponsors of Chefs for Kids’ Cancer included Bank of America, a “Platinum Pizzelle” donor and ongoing sponsor of Cookies for Kids’ Cancer, All-Clad, who donated cookware for the savory chefs to cook with during dinner service, and Samsung, who donated cooking surfaces.
Cookies for Kids’ Cancer began in 2007 when Gretchen and Larry Witt baked 96,000 cookies to help raise money for a promising pediatric cancer treatment. Their son Liam’s journey with cancer began on February 25, 2007, seven years to the day before the Chefs for Kids’ Cancer gala. To date Cookies for Kids’ Cancer has raised more than $8 million, funding nearly four dozen research projects including seven that are now treatments available for children today.