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GLM: Buyers, Exhibitors Voice Positive Reaction To NY Now Reorganization

GLM, management for NY Now, the Market for Home & Lifestyle, reported positive accolades from both buyers and exhibitors. NY Now’s premiere edition, the culmination of a multi-year reorganization and re-branding, featured four new collections, a new exhibit floor layout and new graphic. The show featured 2,800 exhibitors, and attracted more than 32,000 attendees from all 50 states and 74 countries worldwide.

“New York’s market has reached a new pinnacle with the successful reorganization and rebranding of NY NOW,” said Christian Falkenberg, NY Now director and svp/GLM. “The energy was palpable among both buyers and suppliers.”

The market’s reorganization created four product collections: NY Now Home with 1,100 exhibitors on Level 3 of the Javits Center; NY Now Lifestyle with 1,000 exhibitors on Level 1; NY Now Handmade, with 500 artisans and artisanal products in two Javits Center locations; and NY Now New! with 250 exhibitors at Pier 94. 

The new, synergistic show floor layout was well-received by both exhibitors and buyers, who welcomed its new efficiencies in cross-category shopping, GLM reported. “We’re having a great show— our first two days at Javits were stronger than all of last year at the Pier,” said NY Now Home exhibitor Natalie Smart of Mr. Brown/Julian Chichester, “The Javits Center is a great space, and the show’s reorganization makes a lot of sense.”

NY  Now Lifestyle exhibitor Cloey del Santo of Toss Design, added “Traffic has been great. We have a great new location and are attracting new buyers. We had more international buyers than other shows and we also opened several new accounts with domestic buyers.”

A full four-day schedule of seminars and social programming supplemented exhibit floor offerings, with more than 40 educational sessions, industry social events, product awards and feature displays among market activities.

Market activities also included recognition of innovative product design through category-specific award programs. Exceptional product design was also recognized with the Accent on Design Awards and the Accent on Design Bloggers’ Choice Awards. Within NY Now’s SustainAbility: design for a better world exhibit, the Eco Choice Awards rewarded the most innovative and environmentally responsible products. Additionally, the New York Metro chapter of American Society of Interior Designers identified their “Best of the Best” suppliers in seven categories. 

The winter 2014 edition of NY Now, will run Saturday, February 1, through Thursday, February 6 at the Javits Convention Center and Passenger Ship Terminal Piers.