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Gibson Expands Nationwide At JCPenney

Gibson Overseas’ licensed Simplemente Delicioso cookware brand is expanding its presence at JCPenney stores nationwide, Gibson announced. The move should provide the brand with more prominence, the vendor suggested.

“Simplemente Delicioso speaks to a huge multi-cultural and multi-generational audience that all retailers are clamoring for,” said Grace Saari, marketing director/Gibson.

Saari added, “With a solid block of JCPenney’s shelving real estate now devoted to the kaleidoscopic brand, the future is looking even more colorful.”