Univision Communications Inc., and Univision host and cookbook author Ingrid Hoffmann have partnered with multichannel retailer HSN to debut Simplemente Delicioso (Simply Delicious), a colorful new line of tabletop and kitchenware, which has been developed through a licensing partnership with Gibson Overseas.
“HSN has become the one-stop culinary destination where home chefs can find the tools and skills they need to create amazing meals for family and friends,” said Chris Nicola, svp/home design & improvement and culinary for HSN. “We are thrilled to partner with Univision to welcome Chef Ingrid Hoffmann back to HSN. Her new Simplemente Delicioso line, with its smart functionality and exciting bright colors is sure to connect with our customers.”
The new Simplemente Delicioso assortment will be unveiled exclusively on HSN, the HSN website and via HSN Mobile on August 9 and 10, 2013.
“Celebrity chef Ingrid Hoffmann and Univision have created a brand that is popular not only among U.S. Hispanics, but has cross-cultural appeal,” said Rick Alessandri, evp of enterprise development/Univision Communications, Inc. “The Simplemente Delicioso collection features stylish, authentic products manufactured by Gibson Overseas that will undoubtedly be in high demand, and HSN is the perfect vehicle for this launch.”
The multipurpose line has suggested retail prices ranging from $12 to $80 and includes an array of tabletop and kitchenware items in seven designs: the San Miguel, Sonora, Casa Balboa, Papel Picado, Orinda, Abila, Mosaico Naranja and Evita. The entire assortment will be available via all HSN outlets.
“When I’m in the kitchen, what I’m cooking with and how I’m presenting my food is just as important as the ingredients themselves,” said Hoffmann, who serves as creative director of the line. “It’s exciting to partner with Univision, HSN and Gibson Overseas, all leaders in their respective industries, and brighten households across the country with these fun and functional products.”
Key items in the collection include a vibrant Casa Balboa seven-piece cookware set (available in orange and teal); a Papel Picado two-piece Fry Pan set (available in teal, lime green, orange and magenta); San Miguel Mixing Bowls (available in assorted colors); a Agua Fresca Glass Jar, complete with spigot and ladle; and an Orinda four-piece Ceramic mug set.