Hamilton Beach To Launch Wolf Gourmet Small Appliances Under Sub-Zero Licensing Agreement

Hamilton Beach Brands today announced that it has entered into an exclusive multi-year licensing agreement with Sub-Zero Group, Inc. to create a line of luxury counter top appliances and kitchen tools under the Wolf Gourmet brand name. Hamilton Beach will position Wolf Gourmet products to complement Wolf appliances in the kitchen.

Hamilton Beach will develop, market and sell Wolf Gourmet products at select retailers. The premium line will also be available to consumers through the Sub-Zero and Wolf distributor and dealer network and supported by Wolf’s Customer Care team. A U.S. product launch is planned for spring 2015, and globally at a later date.

“We are extremely pleased to have Sub-Zero Group as a partner and are confident our collaboration will leverage Hamilton Beach’s strong heritage in small kitchen appliances. In particular, we have been making premium commercial products for restaurants and professional chefs for over 100 years.” said Greg Trepp, president and CEO, Hamilton Beach Brands, Inc. “We look forward to our collaboration with Wolf Appliance, Inc., a company that shares our rich history of developing exceptional products with the high standards of quality, state of the art technology, and thoughtful, innovative design our customers demand. With Wolf Gourmet, we’ve maintained the impeccable workmanship for which Wolf is known, promising many years of enjoyment, for discerning consumers who are passionate about cooking.”

“Hamilton Beach’s commitment to product development, combined with its experience in developing and marketing commercial products, makes them an excellent partner for Wolf and our unique luxury portfolio,” said Jim Bakke, president and CEO of Sub-Zero Group, Inc. “In Wolf Gourmet’s line of counter top appliances and kitchen tools, owners can expect the same impeccable quality and unmatched performance that Wolf incorporates into each oven, range and cooktop. Our goal is to provide home cooks products that marry beautiful design with superior performance for the kitchen. We feel we’ve successfully reached that goal with our new line of Wolf Gourmet products.”


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