Harris Interactive Reveals Consumers’ Top Small Appliance, Floor Care Brands

Findings from the 2013 Harris Poll EquiTrend (EQ) study showed many brands continuing their leadership positions within their categories this year. The study, which measures the perceptions of 38,500+ American consumers on more than 1,500 brands across more than 150 categories, is comprised of three key factors: Familiarity, Quality and Purchase Consideration.

Small Appliance brands ranked above category average this year included:

1. Crock-Pot Small Appliances

2. KitchenAid Small Appliances

3. Cuisinart Small Appliances

4. Black & Decker Small Appliances

5. Calphalon Small Appliances

6. GE Small Appliances

Small Kitchen Appliance brands in the study ranked below category average (alphabetically): Hamilton Beach Small Appliances, Oster Small Appliances, Proctor Silex Small Appliances, Rival Small Appliances, Sunbeam Small Appliances, Waring Small Appliances

Vacuum Cleaner brands ranked above category average this year included:

1. Dyson Vacuum

2. Hoover Vacuum

3. Kenmore Vacuum

4. LG Vacuum

Vacuum Cleaner brands in the study ranked below category average (alphabetically): Bissell Vacuum, Black & Decker Vacuum, Dirt Devil Vacuum, Electrolux Vacuum, Eureka Vacuum, Oreck Vacuum, Panasonic Vacuum, Shark Vacuum

 


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