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Housewares Export Council Highlights Global Activity With New Name

The Housewares Export Council (HECNA), an interest group of International Housewares Association members who sell their products internationally, has changed its name to the International Business Council (IBC).

The rebranding, which coincided with the start of IHA’s 2015 membership year on April 1, better defines the global activities of IHA’s international programs and services and also opens the group to global members, the company said. In addition the separate IBC membership dues were eliminated. IBC membership is open to all regular IHA members upon completion of a questionnaire regarding IBC services, benefits and members’ exporting activities.

Originally created in 1995 as the Housewares Export Council of North America, the IBC is dedicated to helping members market and sell their products internationally by sharing information, providing networking opportunities and offering programs to assist, support and educate.

“The number of key industry contacts whom I have met through the IBC is significant,” says Mark Adkison, vp/ global sales, at Smith’s Consumer Products, Inc., and president of the IBC board of directors. “From participating in IBC Global Forums, I’ve met not only industry peers but also buyers— both of whom I’ve maintained beneficial relationships with for far longer than the meetings at which we’ve met. In addition, I’ve made countless buyer connections by participating in IBC-sponsored trade missions.”