Housewares Vendors Raise ALS Awareness With Ice Bucket Challenge

Housewares vendors across categories have stepped into the chill in the name of charity, with companies across the country participating in the ALS Ice Bucket Challenge. Management teams from WMF Americas and Wüsthof, for example have  posted videos of themselves getting doused with ice cold water to raise awareness for the neurodegenerative disease Amyotrophic lateral sclerosis (ALS).

Oxo’s CEO Alex Lee also accepted the challenge (given to him by Will Symonds of DKB USA). In turn, Lee challenged Art Stark, president and chief merchandising officer of Bed Bath & Beyond, Matthew Canwell, director/buying at Lakeland, and Davin Stowell, CEO of Smart Design. Symonds also challenged Don Turano, North American president of Joseph Joseph, and Bob Ludeman, evp/global sales at Chef’n Corporation.

WMF Americas posted a video accepting the challenge on August 26, and passed the challenge along to the management teams at Wüsthof, All-Clad and Le Creuset. Wüsthof also posted its acceptance video and passed the challenge along to the management teams at Epicurean, Victorinox and Swiss Diamond.

For its part, Casabella has added its own spin to the challenge, having announced that the company will donate to alsa.org 100% of proceeds from sales of a number of its cleaning buckets when purchased from its website to support the challenge. (To see story, click here)

Retailers in the independent gourmet channel are also participating in the ALS Ice Bucket challenge, posting videos and raising money for the cause as posted on GourmetInsider.com. (To see story, click here)


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