The United States Olympic Committee is teaming up with JCPenney as part of the retailer’s charitable giving program, JCPenney Cares. Throughout the month of January, JCPenney customers can round up their in-store or jcp.com purchases to the nearest whole dollar and donate the difference to the USOC.
“We are grateful to JCPenney and its customers for supporting our Olympians, Paralympians and hopefuls,” said Lisa Baird, chief marketing officer/USOC. “We are inspired by the commitment America’s elite athletes put forth to achieve their goals, and with the Sochi Games just around the corner, we join fans of Team USA in celebrating their accomplishments.”
The USOC, a non-profit organization that receives no government funding for its Olympic programming, supports U.S. Olympic and Paralympic athletes with performance services, including sports medicine, strength and conditioning, psychology, physiology and nutrition assistance, and performance technology. Additionally, athletes receive support off the field of play, through tuition grants, media and marketing opportunities and career services.
“We are proud to join with the U.S. Olympic Committee in their mission of helping American athletes achieve competitive excellence,” said Kristin Hays, director and chairman of the JCPenney Cares board. “The U.S. Olympic and Paralympic teams are a point of pride, and supporting not only the current stars but the future Olympians and Paralympians is something all of us can get behind.”