JCPenney has rolled out its “Jingle More Bells” holiday shopping campaign in an effort to express how shopping at JCPenney enables customers to be as generous as they want to be this season via gift selection for a variety of budgets, the retailer said.
The integrated marketing campaign debuts November 19 with a series of creative ads showcasing a festive choir singing fun reinterpretations of classic Christmas carols with whimsical lyrics that reflect the joy of shopping and finding that perfect gift.
“Our holiday campaign was developed to charm and entertain, but more important, it reinforces that when customers shop JCPenney, they will find a variety of gifts that will fit their style and budget,” said Debra Berman, svp/marketing at JCPenney. “From offering great deals to stocking everyone’s favorite brands, we’re the shopping destination that customers can count on this holiday season.”
The campaign also comes to life in Spanish using the tagline, “Más Navidad Para Repartir.” Its debut marks the company’s renewed commitment to reconnect with its Hispanic customer base, according to JCPenney. In addition to developing dedicated holiday spots using canciones Navideñas for broadcast stations catering to Hispanic audiences, JCPenney will launch its first ever Facebook page in Spanish to reach one of the fastest growing groups on the Internet.
Continuing the theme of yuletide carols, JCPenney will be welcoming all aspiring vocalists to visit jcp.com/JingleMingle. Starting December 3, the site will invite the public to create and upload a personal video singing “Silent Night.” JCPenney will donate $20 to the USO for each video submitted to the online choir gallery, up to $100,000. Additionally, customers can choose to submit their video to be part of a virtual caroling event with superstar Blake Shelton in New York City on December 19.
The USO is the featured JCP Cares charity partner in December. Customers will be invited to round up their store or jcp.com purchases to the nearest dollar and donate the difference to the USO. Proceeds raised will support USO programs and services that provide memorable moments for troops and military families around the world, whether it is helping them stay connected during deployments or live fulfilling lives after returning home, according to the retailer
JCPenney will kick off the season by hosting one of the biggest Black Friday sales events in stores for 25 hours straight starting at 8 p.m. on Thanksgiving Day. Reviving a JCPenney Black Friday tradition, stores will offer its early morning shoppers a complimentary 2013 edition Disney snow globe, starting at 4 a.m. while quantities last. These popular collectors’ items were previously distributed to customers on the morning after Thanksgiving for over a decade.
“With more customers visiting JCPenney for Black Friday than any other time of year, we are going to do everything we can to provide an incredible shopping experience,” said Tony Bartlett, evp/stores at JCPenney. “From passing out free snow globes and hosting carolers in various stores, to smiling brighter and greeting with more holiday cheer, it’s that level of service that is going to set us apart from the competition.”