Krups has announced a partnership with award-winning barista Samuel Lewontin. Lewontin will partner with the brand to share his expertise and passion for creating unique, barista-quality coffee recipes at home using appliances from Krups, according to the company.
Working as a barista since 2001, Lewontin can currently be found behind the bar at Everyman Espresso in New York City, where he serves as General Manager for the espresso bar’s two locations in Union Square and the recently opened SoHo shop. Lewontin is also an experienced barista competitor, most recently winning the 2011 SCAA Northeast Regional Barista Competition and placing 4th at the 2013 United States Barista Championships, according to the company.
“We are thrilled to partner with Sam, a true coffee connoisseur who has received national recognition from the United States Barista Championship and the Specialty Coffee Association of America. Demonstrating great talent and a shared passion for coffee and espresso, Sam will bring his expertise as well as his thoughtful consideration of quality products to his partnership with Krups,” said Michele Lupton, marketing communications director for Krups and Groupe SEB North America. “Together with Sam, Krups will continue to share barista-quality coffee recipes with fans and coffee lovers, utilizing the professional-grade coffee, espresso and fully-automatic machines from Krups.”
To kick off his partnership with Krups, Lewontin attended the 2014 International Home + Housewares Show in Chicago last month. There, he shared his coffee and espresso expertise with media and retailers at the Groupe SEB Booth, demonstrating the latest machines and upcoming product launches from Krups.