Luminarc and Robin Shea, healthy lifestyle reinvention coach and celebrity chef have signed a licensing agreement to design, market and manufacture a broad-based collection of cookware, storage container systems, dinnerware and associated glassware products all designed to support and encourage “healthy lifestyle reinvention,” according to ARC International.
Luminarc will provide a sneak peek of select items at the International Home + Housewares Show in Chicago, with the full launch to happen at the New York Tabletop Market in April at its Forty One Madison showroom. This new collection will be launched under the Robin Shea Brand.
“Robin’s unique, purposeful, and passionate approach to healthy lifestyle reinvention will be the cornerstone for this new collection and will be reflected in all design elements,” said Tom Moleski, Arc’s director of marketing development.
Included in the collection will be Vitroceramic cookware, which goes from freeezer to flame to oven, and can withstand temperatures up to 2500 degrees C. Dinnerware in the line will feature smaller-than-standard plates and bowls which lend themselves to portion control, which is “part of Robin’s key to a healthy lifestyle,” according to ARC.
“Advanced meal prep is another of Robin’s trademark areas,” according to the company, “which makes proper storage of the pre-prepared foods crucial.” The line will be produced in tempered glass so it can go into the freezer as well as conventional and microwave oven.
Chef Robin Shea said: “As a healthy lifestyle reinvention coach, I have taught the concepts that I am now being given the opportunity to create. Breathing life into products that will inspire, support and facilitate “Healthy Lifestyle Reinvention” by a company that reigns among the leading companies in the housewares industry is a dream come true. From my very first meeting with Tom Moleski, I knew a partnership with Luminarc would be a natural fit. Blending our design ideas into products that will have a positive, lasting impact on our clients is our top priority.”