Meyer Corporation, U.S. today announced the appointment of Brady Marketing to represent the company’s full brand portfolio in three key states: California, Nevada and Hawaii. Effective immediately, Brady Marketing has sales and marketing responsibilities for a selection of retail customers located outside of these territories.
“We’re very pleased to welcome Frank Brady, an extraordinary leader and talented innovator in our industry, and his team of highly skilled professionals to our organization,” says Stanley Cheng, Founder, Chairman and Chief Executive Officer of Meyer Corporation, U.S. “Brady Marketing’s unique capabilities and strengths, which include decades of experience building premium cookware brands, align perfectly with our company’s growth strategies.”
Brady Marketing will work with Meyer’s sales and marketing team in accelerating market share for Anolon and Circulon, the company’s flagship gourmet brands, as well as BonJour, Farberware, Rachel Ray, Cake Boss and Paula Deen. Additionally, Brady Marketing will support Meyer’s brand-building initiatives for the premium Italian cookware brand, Ruffoni, and the company’s recently established Hestan premium cookware line designed exclusively for Williams-Sonoma.
“We’re thrilled to be on board with the largest cookware company in America, and have the opportunity to work closely with Meyer’s ace team of sales and marketing executives, and with Stanley, a true innovator and visionary,” says Frank Brady, Chief Executive Officer of Brady Marketing. “While in the past we were respectful competitors, today we are united in our common goals to further innovate and instill new energy and excitement to the cookware and key related categories.”
Based in Walnut Creek, CA, in close proximity to Meyer’s headquarters in Vallejo, CA, Brady marketing was established in 1976 and has a track record for building successful kitchen brands in a wide range of categories, including cookware, small electrics, cutlery, teakettles, tools and gadgets, and kitchen accessories.