For summer markets, Midwest-CBK’s Midwest Seasons product line will get a boost from three new collections that will constitute the brand’s 2015 seasonal launch. With the rollouts, the line will feature 150 new, trend-driven designs in styles that range from natural and classic, to romantic and modern, the company announced.
“Our new spring and summer collections focus on the feelings and iconic images that make the seasons so special,” Beth Lorentz, Midwest Seasons vp/product development, stated in announcing the introductions. “This collection houses everything a retailer could need to bring their store to life for the entire spring and summer selling season.”
The introductions come in the collections Boho, Daydream and Farmers Market. Products include home decor and organizational merchandise.
Boho offers an eclectic mix of floral patterns and iconic images, Midwest CBK stated, enhanced with modern details.
A fresh take on nature’s perpetual harvest, Farmers Market celebrates “the birds and the bees, the flowers and the trees,” as in the song lyrics, with classic items providing a playful twist with graphics such as summer critters, fresh tomato and beet slice patterns and honeycomb prints, as the company described it.
With bird and botanical themes, Daydream provides modern patterns and colors like meadow green, blue and yellow, Midwest CBK noted.
The introductions ship in December, Midwest CBK pointed out.