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NPD Reveals 7 Hot Back To School Appliances

According to NPD several key small appliance categories saw a lift during the most recent back-to-school season. For the eight weeks ending August 31, 2013, a key back-to-school shopping period, NPD reported that the following categories realized a noticeable lift in sales:

     • Lighted Mirrors

     • Countertop Blenders

     • Sandwich Makers

     • Single Serve Brewing Systems

     • Hair Care Appliances

     • Toaster Ovens

     • Slow Cookers

“Back-to-college shopping provides the chance to expose the younger generation to products typically purchased and used by older consumers,” said Debra Mednick, executive director and home industry analyst at NPD. “While the impact of this shopping season is not as strong for the small appliance industry as it is for a category like bedding, it is an opportunity for additional sales and product education, regardless of whether the product was purchased directly by the student. If a student is directly involved with the shopping activity there is the added benefit of potential exposure to new retailers or brands.”