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NPD: Sales Of Acrylic Beverageware On The Rise

In the 12 months ending April 2014, acrylic wine glass sales more than doubled from the previous year’s results, the strongest performance of any beverageware segment, according to The NPD Group, a global information company. Acrylic old-fashioned glasses, goblets and champagne glasses also grew during this time period. Conversely, sales of hi-ball glasses/tumblers, the largest acrylic segment, declined.

“Consumers are clearly accepting acrylic beverageware, which remarkably resembles their glassware counterpart. With a variety of specialty options, acrylic beverageware is a popular option for those looking to serve their favorite beverage outside on the deck, patio, or by the pool,” said Debra Mednick, executive director and home industry analyst for The NPD Group, Inc.

According to NPD Group, acrylic beverageware accounts for 19% of total beverageware sales at retail, an impressive market share considering the relatively low average selling price of these products compared to more expensive crystal options, which represent a quarter of the market’s dollars. Within the casual beverageware segment, acrylic’s popularity is even more evident, accounting for 58% percent of unit sales, surpassing its more traditional indoor counterpart, glass, NPD continued. American consumers’ preference for the convenience of non-breakable drinkware becomes even more important for outdoor beverage consumption, with acrylic products selling most briskly during the months of May to September (60% of annual unit sales).

“As we move into the summer outdoor entertaining season, acrylic becomes an attractive option, with many products elegantly designed to look like the ‘real thing’ without the worry of breakage,” said Mednick, “Acceptance of plastic-based drinkware is not universal as some countries and cultures consider the material of the drinking vessel to be an integral part of the total taste experience. However, the popularity of unbreakable drinkware in and out of American homes is undeniable, extending the selling opportunity beyond the warm weather months.”