Office products company Poppin announced that it has raised $17 million in Series C financing. New investors, including West Capital Partners and Fifth Third Capital Holdings, have teamed up with existing investors Shasta Ventures, First Round Capital, and Chris Burch to fuel Poppin’s growth.
The company announced that with this round of financing, Poppin will make “meaningful investments in technology development to further advance its online customer experience.”
Over the past two years Poppin has rapidly scaled its direct-to-consumer business while building a list of over 4,000 corporate clients including LinkedIn, Rent the Runway, Squarespace, Warby Parker, and NFL Network.
In addition to Poppin’s direct business, the company has rolled out a national wholesale program, which includes retail partnerships with The Container Store, Crate & Barrel, Staples, Urban Outfitters, and over 90 college bookstores. Earlier this year, Poppin announced that its products would be available in over 1400 retail locations in time for the Back-to-School shopping season.
“The hallmark of an exceptional e-commerce experience is the ability to personalize the customer’s journey,” said Poppin CEO Randy Nicolau. “With this funding we will make technology advances which allow Poppin.com to deliver personalized web experiences across all our audiences.”
Poppin’s technology plans include developing design tools that simplify the discovery and collaboration process for office planning, enable the creation of employee on-boarding programs, and streamline the product customization and re-ordering processes, according to the company announcement. Poppin plans on launching a second-generation version of its existing “Design-a-Desk” functionality, which will allow customers to better interact with Poppin’s color palette and vast product assortment. Lastly, Poppin will be focusing on leveraging an active customer community by incorporating more user-generated content throughout the website.