QVC Names Goldberg To SVP Post

QVC has announced the appointment of Matthew Goldberg to the position of svp/global market development. Goldberg will assume his new role this month. will be responsible for driving global growth. He will report to Mike George, QVC president and CEO.

“Matt is a highly strategic and pragmatic business leader with a great depth of experience in global business development, new market expansion and building relationships with key stakeholders,” said George. “As QVC continues to expand globally, Matt’s experience and leadership will be instrumental in delivering on our strategy to bring the QVC brand and its unique video and eCommerce experience to consumers across cultures.”

In his new role, Goldberg will assess and select priority markets, identify and evaluate potential partners, build and execute launch plans, and transition new business to operational mode under its own leadership team. Goldberg will be based out of QVC’s global headquarters in West Chester, PA.

Goldberg most recently served as CEO of Lonely Planet, where he drove the company’s geographic expansion into China, India, Brazil, Russia and other markets, through partnerships and local operations. He recently facilitated the sale of Lonely Planet to a private investor.