QVC has announced the promotions of Alex Miller to svp/digital commerce and Dave Caputo to svp/TV production and operations. Both Miller and Caputo will continue to report to Mary Campbell, svp/multichannel platforms.
In his new role, Miller will be responsible for the customer experience across QVC’s web, mobile, tablet, and social platforms, responsible for developing the customer experience strategy across all QVC digital platforms. This includes accountability for eCommerce sales, digital experience and operations, and QVC’s social shopping business. QVC’s eCommerce business has grown steadily year over year, currently accounting for 42% of US revenue in the second quarter 2013.
“As a world leading multimedia retailer, QVC delivers a shopping experience that is perfectly aligned with the megatrends that are reshaping the retail industry today,” said Campbell. “Alex’s deep understanding of customer behavior and his analytical skills enable us to optimize the QVC shopping experience across our highly-tailored mobile, tablet and interactive TV platforms and strengthen our multichannel offering.”
Since joining the company in 2001, Miller has held positions within QVC’s internet sales, off-air and on-air programming, and eMarketing groups. He has championed numerous multichannel initiatives to create a more engaging shopping experience for the QVC customer and led the development and implementation of a new eCommerce platform. He also played a key role in the integration of recent QVC acquisitions, and is leading the launch of QVC’s new social media platform, toGather.
As svp/TV production and operations, Caputo will oversee QVC’s television production, technical broadcast and studio management and support services, leading the development and execution of the function’s overall business plans, policies, practices and relationships with vendors.
“Dave’s commitment to enhancing the QVC customer experience and track record of driving strong results are unparalleled in the industry,” said Campbell. “Dave operates with a relentless focus on the customer, and I am thrilled to welcome him into his new role, and confident he will continue to be a strong force in driving our business forward.”
Caputo has been with the company for more than 20 years, holding various management positions within QVC’s broadcasting operations function. He most recently served as vp/TV production and operations. Caputo’s was instrumental in launching a multichannel master control and network operations center, in addition to implementing a social ticker graphic package to provide a more impactful shopping experience for QVC customers, the company said.