Sauder Woodworking Co. has announced that it is refocusing its business to serve a new generation of consumers and in conjunction with the new direction is introducing a new brand image. The new brand features a modern, contemporary logo, colorful and stylish packaging, as well as redesigned digital platforms to give consumers a better online experience.
The company is also showcasing several furniture pieces modern pieces at High Point Market, which runs from Oct. 19 to 24, 2013, in High Point, NC.
This year, Sauder will also launch a new mobile-optimized website, allowing customers to research products online wherever they are. Consumers following Sauder on social media will also see expanded style inspiration.
In the new year, Sauder will encourage popular bloggers to try new products, report on their experiences and offer insights into how to achieve certain style aesthetics. “My grandfather started Sauder Woodworking with the recognition that people deserve quality, stylish furniture at a price they can afford,” said Kevin Sauder, CEO and president of the company. “This has never been truer than with today’s younger generation that is coming of age during tight economic times. Sauder products are the perfect fit for this cost-conscious, style-focused group. Our new branding is also more in line with this younger generation’s style preference.”