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Target Appoints Executives To Enhance Digital Presence

Target has announced that it appointed three new senior-level executives in the fields of information technology, e-commerce and digital products. According to Target, the additions are part of the company’s efforts to accelerate digital transformation as it tries to catch up on that front with competitors such as Amazon and Walmart.

“Certainly these hires speak to the emphasis and energy we’re putting into our digital transformation,” Eddie Baeb, a Target spokesman said. “We’re actively looking to continue to bolster talent both digitally and throughout the company.”

Jim Fisher, formerly svp of global infrastructure, First Data Corp, will become Target’s senior vp/infrastructure and operations as well as technology services. He will report to Target’s recently hired CIO Bob DeRodes who took on his present role after the retailer’s security data breach in late 2013.

Alan Wizemann, formerly working with Target’s coupon app Cartwheel, has become vp/ and mobile products. He will report to Jason Goldberger, company svp in that operation.

Target has also hired David Weissman as the new president of its DermStore, an online beauty and skin-care products firm based in El Segundo, CA that Target acquired last year. He was an evp of e-commerce and omnichannel for BCBG Max Azria Group Inc. Weissman will report to Peter Glusker.

“The fact that we’re bringing in so much external leadership is a significant move and statement for Target,” Baeb said.

In recent weeks, the company has also announced other senior-level hires including Brad Maiorino, chief information security officer, and Kristi Argyilan, senior vp/media and guest engagement.