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Target Introduces New Online Shopping Incentive plans to offer customers free shipping on orders over $50. The move is to simplify the guest experience and make more products eligible for free shipping, the company announced.

The retailer will exclude oversized and heavy items from the free shipping offer.

“This was our top guest request, and we are pleased to respond,” says Jason Goldberger, senior vp/ and Mobile.  “Providing our guests a better free shipping offer is just one of the many ways we continue to improve the experience.”

In addition, guests get free shipping when they purchase online and pick up in store through the retailer’s Store Pickup and Subscriptions programs as do those who use a Target REDcard credit or debit card.

Target rival Walmart initiates standard free shipping on orders at $50 as well, while does so at $35.