Target Kicks Off Back-To-School With ‘Buy One Give One’ Campaign

Target has announced today its 2014 back-to-school campaign will focus on a commitment to social responsibility. With the help of its non-profit partner, the Kids in Need Foundation, Target will donate up to $25 million in school supplies and said it hopes to impact two million students with the campaign.

For every select private label up&up school supply purchased at Target stores from July 13 through August 2, Target will donate one school supply item to a student in need. The program was inspired by Yoobi, a Target-exclusive brand of school supplies with a “One for You, One for Me” mission. Target will distribute the school supply donations through the Kids In Need Foundation, which operates a national network of Resource Centers that provide free school supplies for in-need students. Target will make the donations to Resource Centers beginning in August and provide an optimized assortment of the school supplies students need for the year ahead, the company said.

“We know that giving is important to Target’s guests. This program gives them an opportunity to make a positive impact on the lives of others and set kids up for success through the simple act of buying school supplies,” said Laysha Ward, president of community relations at Target.