Joseph Joseph announced today that it has appointed housewares industry veteran Don Turano to the newly created position of North American President. Turano has more than 15 years of experience in the consumer goods arena, with a specialization in sales and marketing across multiple consumer vertical markets.
The new appointment is part of Joseph Joseph’s global business strategy, which encompasses reorganization of U.S. operations to support a greater emphasis on the American market. One of the most important goals of this restructuring is to further entrench the brand and its products into the daily lives of American consumers who have increasingly embraced the brand since the company entered the U.S. market five years ago, the company said.
“The American market is a key component of our international growth strategy, and as such we will be further investing in the United States from an organizational and operational standpoint,” Richard Joseph, managing director for Joseph Joseph said. “The position of North American President was created to help define a specific channel and marketing plan and to lead our team here in the U.S. Don Turano is the ideal candidate for this position, and we are confident in his ability to successfully lead our efforts in North America.”
Turano added, “I am honored to become a part of Joseph Joseph after admiring the brand for many years. I have always had great respect for the company because of its ability to create fantastic products that appeal to a broad range of consumers, backed by a talented and passionate organization.”
“I am very excited to help the company create a long-term growth strategy that will capitalize on core brand attributes while integrating a greater focus on understanding the distinctive wants and needs of American consumers,” Turano said.
Under Turano’s leadership, Joseph Joseph will continue to introduce innovative products that will be further differentiated from the company’s products available in the UK and elsewhere, the company said. This will allow the brand to specifically address U.S. household needs and enhance the everyday live of consumers in their homes.