Universal Expert by Sebastian Conran has announced the launch of #Beautility— a design movement that aims to prove products can be designed to both look good and function well. Sebastian Conran’s Universal Expert is Conran’s line of cooking, and storage & organization products that marry function with design, according to the designer.
Beautility sums up Conran’s ethos: playful pragmatism, with form and function working alongside each other to create meaningful pieces that make your life easier, and better, along with objects that are designed to last, using natural materials where possible.
Powering the movement is an international social media campaign. The public can participate in three ways: join the Thunderclap beautility campaign; sharing beautility finds on Twitter; or visiting Universal Expert’s beautilty pics on Pinterest.
The campaign culminates on September 4th at 3PM EST, with a live Twitter chat with Sebastian Conran. During this talk, he will discuss how beautility has shaped his life and how it can help others shape theirs.