Varakian will assume his new role on January 6, 2014 and will report to Jeffrey Siegel, chairman and CEO of Lifetime Brands. Lifetime also announced the promotion of Stephen Spitz to president of the cutlery/cutting boards division, effective immediately. Spitz will report to Varakian.
“We are pleased Bob is joining the Lifetime Brands family,” Siegel said. “He is well respected in the industry, has excellent credentials and possesses a robust background in management, marketing, product development, sales, manufacturing and sourcing. Bob’s proven track record and strong leadership skills will be valuable assets to the Cutlery/Cutting Boards and Cookware/Bakeware divisions. We look forward to working with Bob to solidify Lifetime’s position as an industry leader and to expand our businesses globally.”
In his role at Lifetime Brands, Varakian will have overall responsibility for the cutlery/cutting boards and cookware/bakeware divisions. Varakian, formerly CEO and president of Nambe, LLC, has more than 25 years of experience in the housewares industry.
Prior to joining Nambe, Varakian served as CEO and president of Catalina Lighting, Inc, president and founder of Lectrix LLC, and president of EKCO Housewares (a division of Ekco Group).
As division president for cutlery/cutting boards, Spitz will continue to develop Lifetime’s brands and categories and will help take the business to the next level. Since joining Lifetime Brands in 2005, Spitz has held various positions, including the most recent position of svp and chief marketing officer for the cookware, cutlery and bakeware divisions. Spitz began his career at Macy’s and has worked with many brands including Calphalon, Krups and Delonghi.
“Steve has made significant contributions to the company, expanding the reach of our brands across multiple retail channels, and driving innovation in the cutlery, cutting board, and bakeware categories,” Siegel said. “His wealth of knowledge and industry experience is invaluable. I am confident Steve will continue to be instrumental in the ongoing success of the Cutlery/Cutting Boards division in his new role as Division President.”
Varakian said, “I look forward to joining Lifetime Brands. I have known the Siegels for a long time and they have done an outstanding job in building a tremendous business. It will be exciting to join their excellent group of executives, and I hope to contribute to their continued success. Bob Reichenbach did an outstanding job and I will attempt to continue the momentum that he developed. I am proud of what we accomplished at Nambe. I leave behind many friends and I wish them nothing but the best,” Varakian added.