The Yankee Candle Co. is launching a limited edition collection, designated Dream Garden, that offers consumers feminine garden fragrances with linen texture and embroidery accents, it declared. The company reported that the collection should appeal to shoppers intent on decorating and gift giving.
The idea for the collection, the company noted, came from the garden party trend. The three fragrances offered—Garden Time, Blue Lavender and Sweet Pink— come in classic tumbler form as well as a unique ceramic decorative crock candle, the company stated. Garden Time features fresh garden herb scents, Blue Lavender provides an aroma of a bouquet of fresh lavender sprigs, and Sweet Pink is a blend of sweet floral nectars.
“As Mother’s Day approaches, customers are looking for a fresh idea to give the gift of spring,” Hope Margala Klein, Yankee Candle executive vp/brand, design and innovation said in announcing the product launch. “Our new Dream Garden collection is the perfect way to show mom how much you care and help her create a blissful escape.”