Browne & Co. has reached a partnership agreement with spice mill and kitchen accessories producer AdHoc. Based in Germany, AdHoc’s accessories for kitchen and tabletop have the highest quality standards with aesthetic and functional design, Browne declared.
Founded in Mannheim in 1995, AdHoc was among the initial producers of spice mills using a ceramic grinding mechanism, Browne said, adding that it was the first to introduce a stainless steel electric mill. AdHoc has evolved to include tea, wine and kitchen accessories, Browne noted, and currently ships products to 30 countries worldwide.
“AdHoc, spice mills, tea and wine accessories supplement our current brand offerings.” said Peter Braley, COO of Browne & Co. Retail Division. “Their overall commitment to design, innovation and quality compliments our existing consumer motivation strategy. AdHoc allows Browne to expand our assortment of well-designed, affordable tools.”
AdHoc joins Browne & Co.’s existing brand portfolio, which includes Cuisipro, Bérard, Nogent and Kitchen Grips.