Belk, Inc. announced today a partnership with the 12th season of Project Runway to include sponsorship of this season’s accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year’s winning designer will have the opportunity to design and sell an exclusive line at Belk.
“Project Runway will provide us the perfect opportunity to extend the Belk brand,” said Belk president and chief merchandising officer Kathryn Bufano. “As the authority on lifestyle and fashion in the South, we are looking forward to adding our perspective to the show. We enjoyed pulling together more than 200 items for Project Runway to use, and we look forward to seeing how the contestants utilize the Belk accessory wall for their runway looks.”
“We’re very pleased to have Belk as our retail partner. The way they carefully curate their collection is a perfect fit for the show not only for our designers and the models on the runway but also for our fashion conscious viewers at home,” said Project Runway executive producer and The Weinstein Company’s president of television, Meryl Poster.
During the season, Belk will feature the show at belk.com/projectrunway with information about accessories seen on the show, video clips and featured products based on the winning designs. Belk will also sponsor Facebook-based sweepstakes.
Belk’s Project Runway sweepstakes will open August 8 at facebook.com/belk. The sweepstakes ends at midnight on October 25.