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Belk Brings Biltmore For Your Home Brand To The Kitchen

Belk, Inc., is expanding its popular Biltmore collection this spring with new serveware and cookware. The offerings include tri-ply and stainless steel cookware collections as well as a metal serveware line.

“The response to our Biltmore lines has been tremendously positive, and the program continues to grow stronger year after year,” said Chris Eliason, vp/product development for Belk. “Customers love the classic styling, incredible quality and unmatched value offered by all our Biltmore products.”

Inspired by the the grand estate built by George Vanderbilt in Asheville, NC in 1895, Belk’s Biltmore For Your Home lines include a full range of exclusive luxury products. Belk originally joined Biltmore as a licensing partner in 2005, and the program has grown to be Biltmore’s most in-depth offering, the company said.

“Through its proprietary Biltmore collection, Belk offers consumers an affordable way to bring the warm, welcoming spirit of the Biltmore experience into their own homes,” said Tim Rosebrock, vp and general manager of Biltmore’s licensing division. “These products embody the spirit of hospitality and timeless beauty for which Biltmore is known, updated in a way that is perfect for today’s lifestyles.”

The metal serveware line, Biltmore For Your Home Ruffle, includes a two-tier server, chip and dip set, cake stand, 12-inch bowl and rectangular platter. Transitionally styled, the collection features a distinctive wave design.

The 10-piece Gourmet Stainless Steel Cookware Set, which has a suggested retail price of $200, features vented, tempered glass lids and double-pour spouts. Pieces sport a brilliant satin finish on the interior and mirror finish on the exterior.

An 11-piece Biltmore For Your Home Tri-Ply Cookware Collection is debuting with a $360 suggested retail price. The cookware features full-clad construction. Transparent, vented lids release steam and enables users to monitor food without losing heat.