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Bell’O Rolls Into Bed Business

Many consumer electronics and appliance retailers sell mattresses and now Bell’O International, the designer and manufacturer of audio/visual furniture and consumer electronic accessories, has partnered with Serta International to produce an exclusive collection of co-branded metal beds. In doing so, Bell’O is providing those retailers with an opportunity to sell beds alongside their Serta mattresses, the company noted.

The Serta Bed Collection by Bell’O comes in a variety of different styles, from traditional to contemporary. Most beds in the collection feature Bell’O’s patent pending No Tools Assembly design. Made from genuine steel, the beds are scratch-resistant, durable, easy-to-clean and require little to no maintenance over time. The headboards and footboards incorporate an open design that creates a dramatic statement with metalwork patterns in contemporary and traditional styles with flowing lines and scrolled accents, and transitional styles that incorporate characteristics of both contemporary and traditional designs.

“We are very proud to be part of the expansion of Serta into beds,” said Howie Cooperstein, president of Bell’O International. “The Serta Bed Collection by Bell’O is a natural extension for the Serta brand and will allow retailers to offer consumers a quality, affordable bed to go with their mattresses. Serta has a great reputation for bringing style and comfort to the home and we’re thrilled to be partnering with them to bring Bell’O’s No Tools Assembly design to our co-branded metal beds.”

The Serta Bed Collection by Bell’O is shipping currently and is available in king and queen sizes priced from $349.99 to $599.99.