Bialetti has announced that its Aeternum Pink royalty program raised more than $55,000 in 2012 in support of the National Breast Cancer Foundation. In 2011, Bialetti selected the National Breast Cancer Foundation, which is committed to spreading knowledge and fostering hope in the fight against breast cancer, to receive a donation on all net sales of the Aeternum Pink 2-pack sauté pan set of 9.5- and 11-inch pans.
The set has a suggested retail price of $59.99 and is sold at Bed, Bath and Beyond and on bialettiship.com.
“We’re proud to do our part in continuing the quest to not only end breast cancer but prevent it,” said Brett Bradshaw, president, Bradshaw International. “Our Aeternum line of sauté pans are very popular with consumers and creating the pink color version was just a perfect fit to help contribute to this worthy mission. We look forward to donating more royalties as our Aeternum Pink program continues.”
Janelle Hail, president and CEO of the National Breast Cancer Foundation, said, “Breast cancer is a leading health crisis for women in the U.S. We are very grateful for Bialetti’s financial support, which helps us educate women about life-saving techniques of early detection and provide free mammograms for the underserved.”
The Aeternum Pink Cookware incorporates Bialetti’s white, ceramic non-stick coating, which is PFOA-free. It is paired with a heavy-weight aluminum base designed to provide even heat distribution.