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Bissell Introduces Steam Mop With Scent Inserts

The Bissell PowerFresh Steam Mop, a new cleaner launched by Bissell Homecare, Inc., offers a range of functional features including three steam settings, a removable water tank for easy re-filling and scent inserts. The new steam mop incorporates an Easy Scrubber brush at the head that, when lowered, effectively removes gummy substances such as chocolate syrup, orange juice, soda and grape jelly, according to the company.

Bissell offers the PowerFresh Steam Mop  for a suggested retail price of $99.99 at, J.C. Penney, Lowe’s and Best Buy are among the mass-market retailers already stocking the product.

“PowerFresh is the newest evolution of the steam mop. Our extensive research in this category has revealed that consumers want tools to help scrub dried-on sticky messes from their floors and clean corners and near baseboards,” said Adam Madigan, global marketing director at Bissell. “PowerFresh addresses these needs with features like a scrubber that gets into crevices and delivers a deeper clean in hard-to-reach areas. Consumers who choose to clean their floors with PowerFresh can expect to spend less time fretting over messes.”