HSN, Inc. has announced the appointment of two executives to the corporate leadership team and the corporate executive suite. The multichannel retailer promoted Bill Brand, formerly executive vp programming, marketing and business development at HSN, to chief marketing and business development officer, HSNi, while it promoted Andy Sheldon, formerly executive vp/TV, live events and creative, to chief creative officer, HSNi, and general manager of HSN Productions.
“Bill and Andy have the vision and expertise to help us continue to redefine the shopping experience and drive growth across all our businesses,” said HSNi CEO and director Mindy Grossman. “HSNi is bringing an integrated approach to everything we do— maximizing the power of our individual brands and our distinctive content and leveraging our customer segments, enabling us to shape the future landscape of experiential retail. Both Bill and Andy have been an integral part of the transformation of HSN over the past six years, and we will now leverage their talent and expertise across our portfolio.”