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Built NY Unwraps 10-Year Anniversary Collection

Built NY is celebrating its 10th anniversary this year, marking a decade of fashionable product designed for enjoying food and wine with a 13-item limited edition patterned collection. The company also is debuting a Convertible Picnic Bag.

“We like to design products that help people to slow down, whether it’s a wine bag, picnic bag or a lunch bag. It is to make it easier to take a little break, whether it’s a picnic at your desk or a break on a beach with friends. We want to be there to do that,” co-founder John Roscoe Swartz told HOMEWORLD BUSINESS®. “We work hard to make slowing down easy.”

The company’s Reusable Shopper is another new SKU for 2013, available in the anniversary stripe as well as other patterns. It is designed to help consumers with transporting groceries. The shoulder pad on the Reusable Shopper features an opening in it to stuff the bag back into when the user is done using it for groceries. It has a suggested retail of $9.99 and is now available.

For more on Built NY’s 10-year anniversary, see HomeWorld’s June 24, 2013, issue. This issue’s annual Health & Wellness Report features analysis of key home health-focused categories.