PBteen is launching an exclusive home collection designed in collaboration with snowboard producer Burton, the company has announced. The new collection will sell through the Williams-Sonoma, Inc. chain’s catalog and e-commerce site PBteen.com as well as at six PBteen stores beginning this month and continuing through the 2012 holiday season.
To promote the launch, PBteen initiated a sweepstakes that will run today through October 31. Participants have a chance to win a trip for two, plus VIP access, to the 2013 Burton U.S. Open of Snowboarding Championships in Vail, Colorado and a $1,000 PBteen gift card.
The new Burton home collection offers bedding, lighting, lounge seating, wall décor and accessories designed for tweens and teens. The collection features patterns and prints inspired by Burton’s apparel collection. The PBteen product line includes wall murals featuring images of Burton Team Riders Danny Davis, Gabi Viteri, Hannah Teter, Jussi Oksanen and Nicolas Muller. It also offers table and wall lights in distinct Burton style. The web page featuring PBteen’s Burton Shop includes a Jake Burton video bio and links to the full range of the retailer’s home furnishings.
“We are thrilled with this exciting new collaboration,” said Janet Hayes, president of PBteen and Pottery Barn Kids, in an introduction to the Burton initiative. “PBteen and Burton share a love for design and quality. We are excited to bring the Burton lifestyle into teen homes around the country.”
Jake Burton, founder and CEO of Burton Snowboards, stated, “I think the collection is a natural fit for snowboarders and for anybody who appreciates our lifestyle. PBteen is a leader in what they do, and we have great respect for the company. When I sent out samples of the collection to my kids to check out, the feedback was overwhelmingly positive and the product never came back.”