Smith’s Consumer Products, Inc., makers of the full line of Edgeware electric and manual knife sharpeners and kitchen tools, today announced that Top Chef contestant, Iron Chef America judge and cookbook author Candice Kumai was named as the company’s brand ambassador. Kumai will kick-off her year-long partnership with an appearance at the 2013 Housewares Show on March 4.
As an Edgeware brand ambassador, Kumai will help educate home cooks on how to prepare healthy and easy meals using the entire line of Edgeware graters, zesters and knife sharpeners. She will also help younger women understand the basics of knife sharpening at home.
“We are thrilled to have Candice as our brand ambassador,” said Dan Glidden, CEO of Smith’s Consumer Products, Inc. “Her impeccable credentials– coupled with an enthusiasm that’s contagious– makes her an ideal partner for us.”
Kumai– who will be featured on the new E! Entertainment Television series “Playing with Fire,” which debuts in April– is also the author of several best-selling books. Her latest, Cook Yourself Sexy, released in 2012, showcases balanced approach to healthy eating using fresh and simple ingredients.
“Sharpening knives does not have to be solely a man’s job,” said Kumai. “With the right tools and education every woman can easily sharpen their knives at home! I’m so excited to help educate home cooks on the many benefits of using the right tools for the job.”
Kumai’s first appearance on behalf of Edgeware will be on Monday March 4 at 1:00 pm during the Housewares Show, and will include a Sharpening Challenge for attendees.