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Casabella Realigns Marketing Management

Casabella Holdings, LLC has created two new positions in response to the needs of its growing business and the changing retail landscape, bringing in Judi Alexander as the company’s new vp/marketing and promoting Lisa Falzone to the newly created role of Channel Strategy, Analytics and New Business Development Director.

“We are excited to bring Judi’s experience, energy and creativity to the Casabella team,” said Bruce Kaminstein, CEO of Casabella Holdings. “The business has changed. In response, we are changing how we communicate with our retailers through data and with the consumer in social media.”

Alexander brings more than 20 years of progressive marketing experience in various consumer products industries, most recently at MindsInSync where she worked in the bath, kitchen, pet and juvenile categories. Prior to that, she spent many years marketing fashion and lifestyle brands as well as juvenile properties in the home space. According to the company, Alexander brings in-depth knowledge and marketing experience with retailers across all channels of distribution. Alexander’s initial focus will be on brand management, traditional and social media communications and she will lead the creative department.

Falzone joined Casabella early in 2011 as director of marketing. With her consumer packaged goods background at companies such as Kraft Foods and Revlon, Falzone has been instrumental in growing the Casabella brand name at retail and with consumers, according to the company. Her analytical skills will be utilized as the company expands its focus to the category management and data-driven side of the business.

“We are adapting the organization to better service our customers and provide them with insightful strategies as we grow the category together,” said Rob Moser, Casabella president.