Seattle-based Chef’n Corporation has announced a strategic partnership with Fackelmann Group, a Germany-based distributor of premium-quality kitchen gadgets. Fackelmann Group will be the sole distributor for Chef’n and Vibe products in Germany and Austria starting January 1, 2014.
“With Fackelmann Group as our distribution partner we will be able to effectively reach new consumer and market segments within Europe’s largest consumer market” said Bob Ludeman, evp/global sales for Chef’n. “Fackelmann has primarily been focused on its own brands but have been recently engaging with external brands to leverage their growth strategy. It’s great timing and a perfect fit.”
Alexander Fackelmann, CEO and owner of Fackelmann Group, is pleased that both companies have similar business and social philosophies, he said, adding that an ongoing commitment to long-term and sustainable economic growth as well as a continuing focus on responsibility toward customers, employees and the environment, are the essential building blocks for a successful long-term relationship between both organizations.