Conair is launching true glow, a collection of professional-quality beauty care appliances designed for home use, the company said. The line will launch with the Sonic Face Brush, Warm Cool Facial Sauna, Paraffin Spa and Beauty Hand Mitts.
According to Conair, awareness of the beauty device category is growing. Skin care devices provide the ease of home pampering with cost savings versus spa and salon visits, creating an opportunity for products that can provide results comparable to those obtained in the service sector.
The retail price of the core item, the facial brush, is $99.
Conair intends distribution to occur through all available retail outlets. Print media starting in the fourth quarter will support the true glow rollout with a boost from social media, the company said.